We were recently lucky enough to pop over to the legendary Abbey Road studios for Audio Technica’s AT5040 event which attracted an international audience. We were amazed by how incredibly clear it sounded and it definitely demonstrated a unique character of it’s own.
The most fascinating aspect we found was hearing about the new technology that has gone into the inner workings of Audio Technica’s new flagship mic.
We also took some of our own photos of the event which you can see below. Scroll down to read AT’s own information about the mic and the Abbey Road event
Steve Levine helms the desk and records Natalie McCool
The mighty new AT5040
Audio-Technica’s flagship vocal microphone – the four diaphragm condenser AT5040 – was recently the focus of a special event at Abbey Road studios which drew an audience from across the UK, France and Germany.
Natalie McCool demonstrates the AT5040 in Studio Three
‘An Evening With The AT5040’ (held on 30 May) allowed Audio-Technica customers, trade press and an invited group of producers and engineers to learn about the design principles behind the microphone, and get a chance to hear it in one of the most famous recording venues in the world.
The AT5040 was demonstrated by producer Steve Levine and upcoming singer/songwriter Natalie McCool (signed to Levine’s Hubris Records) and Liam Cromby and Alfie Scully (We Are The Ocean), fresh from an appearance at BBC Radio 1’s Big Weekend. Visitors were treated to short acoustic sets from the artists through Studio Three’s 96 channel SSL 9000 J Series console, and subsequently had a chance to listen to raw audio files demonstrating the AT5040’s remarkable sensitivity, smooth response and very low self-noise.
Audio-Technica Europe president Richard Garrido introduces the AT5040 microphone
Audio-Technica pro audio marketing manager Tom Harrold said, “Abbey Road was the perfect location to showcase the AT5040 and demonstrate it to a discerning audience of industry professionals. We’ve been overwhelmed by the positive response to the microphone and the chance to show its capabilities with artists as talented – and different – as Natalie, Liam and Alfie was one that we welcomed and visitors found very useful.”
For more info on the AT5040 – see Audio Technica’s official page