The innovative online virtual microphone showroom, Audio Test Kitchen, has opened ATK2.0 to celebrate 1.4 million microphone auditions from 80,000 of its users. It introduces major performance and content upgrades, allowing recording engineers, artists, producers and content creators to effectively test and compare microphones online.
ATK2.0 features a 20x speed increase, 25 new sources, over 200 new unboxing videos, instant audio switching and real-world example recordings accessible through Spotify integration. 65 manufacturers, research scientists at Harman International and LA recording studios contributed to making this resource a reality. 15 audio engineers, including MusicTech Expert and Grammy-nominated engineer Jesse Ray Ernster and Grammy-winning engineer Tony Maserati, also lent their expertise to make ATK2.0 the best it can possibly be.
Tony Maserati says: “With Audio Test Kitchen, people will be able to decide for themselves because [those decisions] will be based in sound and not necessarily in brand name. It changes the paradigm. It’s a dramatic shift in how people will make decisions about their purchases.”
Jesse Ray Ernster took to Instagram to share his two cents, saying “This is an amazing tool for the many people that message me with questions like ‘which microphone is best for male vocals and guitar?’. Use the app and let your ears decide!”
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@audiotestkitchen 2.0 is live! I was a part of building this platform for the past few years and it’s finally available! This is an amazing tool for the many people that message me with questions like “which microphone is best for male vocals and guitar?”… use the app and let your ears decide! Link in bio! – – – #audiotestkitchen #chrislordalge #cla #atk #mixing #music #recording #producer #studio #recordingstudio #musicproducer #musicproduction #studiolife #protools #audioengineer #audio #homestudio #musicstudio #mix #producerlife #musician #ableton #artist #mixingengineer #production #newmusic #mixengineer
“The data is clear,” reports ATK founder Alex Oana. “There’s a ton of pent up demand for actionable, unbiased, experienced-based product information in our market. One out of three people who see a video about Audio Test Kitchen become ATK users. And they explore the website, discovering and auditioning microphones for over 10 minutes on average, per session. Our users are very vocal on social media, expressing their amazement at the very existence of such a resource”.
To try out Audio Test Kitchen, visit audiotestkitchen.com