Behringer pulls mocking video following public outcry
Some social media users have described the video as “punching down”.
Kirn Corksniffer side
Behringer has taken down a video posted earlier today which seemed to attack veteran music industry commentator Peter Kirn of CDM. Kirn has previously criticised Behringer’s business practices.
The video, which showed a render of a “satirical” product called the KIRN CorkSniffer, has been taken down along with the social media posts amplifying the original YouTube content.
This comes after social media outcry and accusations of bullying and “punching down”. On Twitter, some users called for consumer and retailer boycotts of the brand, with others describing the brand as “cancelled”. One user has even taken to destroying their TD-3.
Sniffing Cork. #behringer #synthesisers #td3 pic.twitter.com/gauiXZRG3i
— P Λ U L F Λ R R E R (@paulmfarrer) March 2, 2020
The consensus elsewhere online appears to be that this was in poor taste and shouldn’t have been published.
Some users saw it as a joke, however, and have defended the move from Behringer. Flying Lotus wrote:
He continued to tell us “Synths shouldn’t just be for super-rich people. If the parts are cheap to make then the synths should be too”.
Other users left their thoughts across social media, too.
Regardless, it doesn’t change the worrying fact that Behringer has trademarked another synth maker’s surname.
We have reached out to Behringer for comment.
More industry news here.
