Fender acquires PreSonus, owner of Studio One, Eris monitors, StudioLive mixers and more
“After more than 25 years PreSonus feels it has found the right partner to support us as we continue our growth”
Fender and PreSonus have announced that Fender Musical Instruments Corporation (FMIC) has acquired PreSonus Audio Electronics Inc.
Founded in 1995 by Jim Odom and Brian Smith, PreSonus will immediately join the Fender family. The Louisiana-based brand is known for its Studio One DAW, and its expansive array of hardware products, including the Eris line of monitors, StudioLive mixers, Quantum audio interfaces, and much more.
Jim Odom says that PreSonus has now found the “right partner to support [PreSonus]” as it continues to grow. “We look forward to showing our current and future music community what this opportunity means for [Fender]”, he adds.
Kevin Couhig, chairman of PreSonus extends his gratitude to the “loyal Baton Rouge and Louisiana community that have supported PreSonus for the last two decades.”
CEO of PreSonus, Jim Boitnott continues: “PreSonus and Fender’s combined vision, the way we see the future of music creation, and the fundamental alignment of goals has made this an exciting idea since the first conversation.”
Fender, renowned over the last 75 years for its prestigious guitar range, says it aims to cultivate an ecosystem that “seamlessly integrates hardware and software to create an effortless end-to-end experience” for all music-makers. The brand claims that “while most guitar and bass players still plug into amplifiers, many also plug their instruments into interfaces, using virtual amps and effects to create their sounds.”
Andy Mooney, CEO of FMIC says that he is thrilled to welcome the PreSonus team into FMIC. He states that both teams “share the same passion for music, the same commitment to innovation and the same desire to inspire and equip current and future generations of artists.”
