Frankfurt 2016: Audio Technica Reveal New Products

Here’s the complete list of all Audio Technica’s new products to be unveiled at Frankfurt this year as part of the Prolight and Sound expo…

Leeds, UK, 05-04-2016 – A wide array of Audio-Technica products are to make their Prolight + Sound debut at this year’s event between 5-8 April. From instrument microphones to in-ear monitors and conference system solutions, all will be on display at the Audio-Technica stand (Hall 4, stand C23).


ATM350a Cardioid Condenser Clip-on Microphone

Receiving its international launch at Prolight+Sound, the ATM350a is a new and improved version of Audio-Technica’s popular ATM350 clip-on cardioid condenser microphone. Designed for use on snare drums, toms, strings, piano, brass and woodwind instruments, the ATM350a features an increased SPL handling over its already-impressive predecessor. Increased by 10dB to 159dB, the ATM350a’s new SPL capability ensures it can cope with an even wider range of extremely powerful, dynamic sources with ease.

The new ATM350a is also now supplied with a range of instrument mounting accessories, making it an extremely flexible, versatile proposition for sound engineers and musicians working on stage or in the studio.

AE2300 Dynamic Cardioid Instrument Microphone

The AE2300 features Audio-Technica’s proprietary double-dome diaphragm construction, giving it high-frequency and transient response that far exceeds typical dynamic microphones. With its rugged construction and low-profile design (able to be placed unobtrusively in a variety of applications) and the ability to handle high SPLs, the AE2300 is a versatile performer, able to capture sound from guitar amps, brass and woodwind, drums and percussion instruments with clarity and precision.


The microphone is also equipped with a switchable low-pass filter that cuts out harsh high-frequency noise without negatively affecting the overall tone of an instrument.

ATM230 Hypercardioid Dynamic Instrument Microphone

The ATM230 brings a model that’s ideal for capturing drums and percussion to Audio-Technica’s popular Artist Series line. The mic’s proprietary capsule is designed to excel in high SPL applications, delivering full, well-rounded audio with an exceptional low-end. The hypercardioid polar pattern reduces pickup of sounds from the sides and rear, improving isolation of desired sound source – directionality that is aided by the mic’s low-profile design, which allows it to be placed in a wide variety of set-ups. The ATM230 is perfectly suited for miking toms, snare and other percussion instruments and is available both individually and as a set of three.

E40, E50 and E70 In-ear Monitor Headphones

Bringing the critically-acclaimed sonic signature of the M-Series to an in-ear design, the E40, E50 and E70 models have been designed to fully answer the needs of demanding sound professionals and musicians from the studio, to the stage, to the DJ booth. The headphones are compatible with Audio-Technica’s popular M3 in-ear monitor wireless systems – together offering a comprehensive in-ear monitoring solution from Audio-Technica.


The ATH-E70 is the flagship in-ear monitor of the new range, featuring three balanced armature drivers. Its accuracy and detail allow precise balancing of the mix, making it the perfect choice for monitoring on stage and ENG mixing in the studio. Offering high-resolution audio and an accurate sound-stage, this model is designed for sound professionals who demand the best.


The ATH-E50 features excellent isolation that ensures confident, comfortable stage performance. To address the evolution of modern music production, this model also excels at providing a consistent reference in every sonic environment, making it the ideal choice for the producer on the road.


The ATH-E40 has a proprietary dual phase push-pull driver design that improves fidelity and efficiency. The ATH-E40 delivers powerful bass along with balanced mid and high frequencies to convey the full emotion of the music from the stage to the studio.

System 10 Wireless Microphone Desk Stand Transmitter and Boundary Mic/Transmitter

Designed to work with phantom-powered, condenser gooseneck microphones with a 3-pin XLRM-type output, the ATW-T1007 System 10 microphone desk stand transmitter pairs with the System 10 PRO or System 10 digital wireless receiver of choice to provide rock-solid, 2.4GHz wireless performance. The transmitter is equipped with a 3-pin XLRF-type input and features a touch-sensitive user switch that can toggle between talk and mute modes, or function as a press-to-talk or press-to-mute button.

A perfect fit for conference rooms and other meeting spaces, the ATW-T1006 System 10 boundary microphone/transmitter likewise pairs with any System 10 PRO or System 10 digital wireless receiver. This cardioid condenser boundary mic is also equipped with a touch-sensitive user switch that can toggle between talk and mute modes, or function as a press-to-talk or press-to-mute button.

Both units feature two red/green LEDs – one visible from the front of the unit, the other from the rear – indicate toggle/talk/mute mode, battery level and charging status. The new models also offer three levels of input gain (-6dB, 0dB and +6dB) and low-cut filter switch.

A ‘new-generation’ conference solution, the ATUC-50 is designed for simple operation and plug-and-play functionality, with no sacrifice in terms of sound quality or speech intelligibility. And its cost-effective nature belies the system’s power and flexibility, with multi mode operation, 12-band feedback suppressor, on-board four-channel recorder and translation channel all featuring in the ATUC-50’s specification. A choice of two gooseneck lengths with the ATUC-M43H (430mm) and ATUC-M58H (580mm) microphones also allows for real flexibility in terms of positioning.

Employing standard Cat5 (and above) cables, up to 150 ATUC-50DU discussion units can be connected in either daisy chain or ring topology (for added redundancy) and controlled from any web browser with no need for additional software installation. Configuration via Web Remote Control is simple and quick, with settings able to be stored as presets for easy recall.

The user-friendly design of the ATUC-50 and its unrivalled sound quality makes it ideal for applications throughout the corporate sector, from boardrooms and meeting rooms to multilingual conference settings, houses of worship and more.

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