Kanye West’s company has reportedly filed a trademark application for the use of the name Donda on a string of electronic equipment.
According to legal documents obtained by TMZ, the trademark application – a broad application that reveals little about West’s tech plans – was filed by West’s Mascotte Holdings company on September 21.
Per the United States Patent and Trademark Office, some of the “goods and services” that could receive the Donda treatment include surround sound systems, portable computers, ear buds, wearable activity trackers, virtual reality headsets, protective covers for smartphones, USB flash drives, smartwatches, smart rings, smart necklaces and even decorative magnets.
This news comes on the heels of West’s $200 Donda stem player, a musical gadget that allows you to customise the tracks on his Donda album. With the device, users can isolate vocals and instrumentation, as well as manipulate samples.
Donda is the name of the rapper’s late mother Donda West, as well as the title of West’s tenth studio album which was released in August following a series of mass listening parties.
Just last month, multi-hyphenate rap star filed a trademark application to slap the name “Kanye West” on a series of homeware products — things like shower curtains, towels, textile wall hangings, placemats and blankets will bear the singer’s name should the venture come into fruition.