With the new Mixcloud Live Studio, Mixcloud Pro users can livestream directly from their browser without having to rely on third-party software.
The feature, announced Friday (27 August), lets DJs, producers and musicians go live in a single click. It removes the need to copy stream keys, manage complicated settings, and run third-party apps such as OBS Studio and Streamlabs.
The Studio runs on WebRTC, the technology driving Google Meet and Clubhouse, which is said to be faster at streaming. It handles two-way data transfer as opposed to the one-way Real-Time Message Protocol technology common in other livestreaming apps.
Mixcloud said that two-way data transfer will allow it to “experiment with interesting initiatives around overlays, creator-to-creator collaboration and creator-to-fan interaction”.
While the Studio is currently in beta, there are plans for it to graduate to “new and exciting” features that align with Mixcloud’s goal of making the platform a “one-stop-shop for any DJ, producer or musician that wants to livestream”.
“Ultimately our goal is to build the best product for livestreaming music,” the brand said in a statement. “This means building a platform that is easy to use and join, that sounds and looks great, that manages copyright on your behalf, and that has interactivity and engagement features baked in.”
If you have a Mixcloud Pro account, you can try the feature out for yourself at mixcloud.com