Spotify has launched a new personalised in-app experience dubbed Only You. In a similar way to the Wrapped campaign, the feature provides insights into your listening habits.
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The global Only You campaign focuses on showing listeners why their listening habits are unique. Spotify described the features as a celebration of how you listen, with six shareable lists that showcase your personal music stats.
Your Audio Birth Chart is an astrology-style list that categorises three artists, one as your Sun sign, one as your Moon sign, and one as your Rising sign. Your Sun sign is the artist you’ve listened to the most in the last six months, while your Moon sign “demonstrates an artist you listen to that best shows your emotional or vulnerable side”, according to Spotify. Rising sign artists show you which artist you’ve recently connected with.
Your Dream Dinner Party lets you pick three artists you’d invite to a dream dinner party, based on a selection of your top artists. A personalised Spotify Mix playlist is then created with those three artists in mind. Meanwhile, Your Artist Pairs shows you two vastly different artists you’ve played in a row to “show your range of listening interests”, Spotify says.
There are two time-based lists: Your Song Year and Your Time of Day. Your Song Year shows you three artists you listen to from different time periods, while Your Time of Day gives you insights on which genres and podcasts you play in the morning and evening.
Finally, Your Genres/Topics combine a range of music and podcast genres that “set your listening apart’.
Spotify also launched Blend, a personalised feature that allows two friends to combine their music into a single playlist that both users can listen to.
In February, the streaming service announced it will be rolling out Spotify HiFi this year. Although no date was specified, one Redditor was able to access the menu of the lossless audio platform, which could mean it’ll launch sooner than expected.