Masterchannel has launched the “world’s first” AI clone of an audio engineer
Get those final touches from a Grammy-nominated engineer with a little help from AI.
Image: Jerry Jian / Getty
Masterchannel, an AI mastering company, has launched the “world’s first” AI clone of an engineer.
For the clone, the company has emulated the expertise of two-time Grammy nominee, Wez Clarke. In the same way that voice clones capture the vocal characteristics of singers, Wez Clarke AI encapsulates his own unique flair when it comes to the engineering and mastering process.
Clarke has mixed 13 UK Number 1 singles, with hits for artists including Beyoncé, Rudimental, Tinie Tempah, Naughty Boy and Little Mix. He also mixed Clean Bandit and Jess Glynne’s Grammy-winning hit, Rather Be.
This new launch builds on Masterchannel’s existing AI mastering service which functions autonomously, and provides both bedroom musicians and professional artists with the opportunity to experience the “meticulous decision-making” of Clarke.
Clarke licensed his expertise to Masterchannel for the collaboration, and will receive 100 percent of the extra revenue generated via use of the AI tool. This follows off the back of recent research from the IFPI which revealed that 74 percent of music fans worldwide agree that AI should not be used to clone or impersonate artists without authorisation. The service also operates without relying on extensive datasets of songs or copyrighted material.
Simon Hestermann, Masterchannel’s CTO, spatial mastering patent holder, and former audio researcher at Fraunhofer IDMT, states: “This latest addition enriches our mastering technology, allowing users to tailor their tracks in Wez Clarke’s signature style. Having Wez Clarke collaborate with us, acknowledging the potential and future of AI in music, is a testament to how artists can use AI to their benefit.
“While there is widespread concern about the unauthorised impersonation of artists, this launch demonstrates that artists can actively shape and harness AI’s role in the industry. Not only does this launch pave the way for other engineers to explore new revenue streams, it also exemplifies a balanced approach to AI use in music, prioritising fair compensation while embracing technological innovation,” he adds.
Clarke comments, “The exciting thing about the clone is that it’s opening up what I can deliver to a much wider audience of bedroom artists and producers. It’s great that they can experience working with a major engineer – I would have loved to have had the opportunity to use something like this when I was just starting out, because it’s a perfect way to learn.
“Producers can get so used to the way their music sounds, and not realise how much better it could get. The clone gives everyone the chance to make their music sound as good as released music, and ultimately they’ll learn how to achieve that professional sound themselves.”
Existing Masterchannel users have the option to upgrade their existing plan to include the Wez Clarke clone now. Find out more at Masterchannel.
