London consumer tech brand Nothing has announced its partnership with Qualcomm Technologies to power its devices, and the completion of $50 million in funding from strategic and private investors.
According to Nothing, Qualcomm’s Snapdragon chips and platform will be used to power its future tech devices and the funds raised will be used for research and development as the brand prepares to expand its product categories within the ecosystem.
Founded by former OnePlus exec Carl Pei, Nothing debuted in the consumer tech scene in August with the release of the Ear (1), a $99 pair of earbuds with a transparent design, featuring active noise cancellation, and hardware and software backed by Teenage Engineering. Over 100,000 units of the earbuds have since been shipped.
Commenting on the new partnership, Pei said: “The successful launch of our first product, ear (1), proved that there is room for a new challenger brand to emerge and disrupt today’s sea of sameness.”
“Seamless connectivity is paramount to achieving our vision of a future without barriers between people and technology. We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve Nothing’s next phase of growth,” he added.
Enrico Salvatori, Senior vice president and president of Qualcomm Europe, also said: “By combining the power and efficiency of Snapdragon mobile platforms with 5G connectivity across many different categories of devices, we are fostering the development of innovative products that are intended to benefit consumers and deliver richer, more immersive experiences.”
Qualcomm recently unveiled its aptX Lossless Bluetooth codec and it remains to be seen if Nothing will work to include the feature in future audio products.