Calvin Harris says that Non-Fungible Tokens (NFTs) can be extremely beneficial to the music industry and “completely revolutionise” it. He also said that he still hasn’t “realised the scope of what an NFT can be…I don’t think any of us really have”.
Harris recently teamed up with music video director Emil Nava on Technofish, a collection of NFT artworks. These are currently up for auction on Nifty Gateway. The two artists have been working together since 2015, now amassing 22 music video collaborations.
Deadmau5, Aphex Twin, Tycho, Grimes, Kings of Leon and many more producers and artists have all created NFTs in the form of original content, experiences and collectables. An NFT is a cryptocurrency asset that proves ownership of a digital art piece.
Calvin Harris spoke about the craze on Good Time Show on Clubhouse, saying: “I thought: ‘Wow, this is a whole new tool for creativity that isn’t policed by radio or streaming, or someone from the label or any of this stuff’. It’s a whole new avenue that you can really just put out whatever you want, and that’s kind of how music should be but it really isn’t.”, NME reports.
“The fact that smaller artists can have ownership over their music and literally just make what they want and then let the people decide,” Harris said. “It seemed like such a great, direct way of doing it.
“So that got me really, really excited. And then seeing what 3lau’s been doing and just thinking: ‘We need to be a part of this. We need to make this a bigger deal, and we need everyone to do this. I think it can completely revolutionise the music industry”.
Although NFTs are enjoying their time in the limelight, the tech has been criticised by artists and activists for their potentially harmful impact on the environment. Tycho and Benn Jordan discussed the subject on Twitter.
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