Resident Advisor has announced its new global partnership with Spotify, which will directly connect users to their favourite artist’s local gigs. Localised event listings will be promoted within the Spotify app.
Founded in 2001, Resident Advisor has been a key establishment in supporting local music scenes and claims it sells millions of tickets each year for clubs, concerts and festivals. This new partnership aims to “help sell more tickets for independent promoters, a critical breeding ground for supporting and showcasing new creators”, the brand says.
“The vitality of local scenes is essential for the sustainability and creativity of the global electronic music community,” Resident Advisor Co-Founder Nick Sabine adds. “Our collaboration with Spotify is a brilliant evolution of the work we have been doing for almost two decades to support the work of the independent artists, venues and promoters which act as the pillars of those scenes.”
Going beyond in-app listings, the collaboration extends to personalised email notifications based on the user’s listening history and likes. RA says this is in an effort to “make it easier for users to catch live performances from the artists they love while supporting them and their local scene’.
RA has celebrated its global partnership by uploading all episodes its Exchanges Podcast to the streaming service.
Find out more at residentadvisor.net
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