SubPac Technology Integrated Into Concept Car

Motor company Peugeot have integrated SubPac technology into a brand new music-based concept car. Read on for more details…



Press Release

Peugeot Integrates SubPac Technology into Revolutionary Music-Based Concept Car, Peugeot Fractal, at 2015 Frankfurt Auto Show

Auto audio reaches sensorial heights with integration of SubPac’s Tactile Bass technology

LOS ANGELES (Sept. 1, 2015) – SubPac, the fully immersive audio technology, is shifting gears as French automotive giant Peugeot releases the industry’s first music-based concept car.

The partnership integrates SubPac’s tactile bass technology in the Peugeot Fractal transferring low frequencies directly to the occupant’s bodies. It will be unveiled at the 2015 Frankfurt Auto Show in two weeks (Sept. 17-27).

An electric urban coupé, the Peugeot Fractal is characterized by its 80 percent 3D-printed interior and technology heavy drivers station, also known as the Peugeot i-Cockpit®.


The car incorporates SubPac’s Tactile Bass technology into the back of each seat creating a visceral and high-fidelity driving experience. In addition to a smartwatch remote system and custom loudspeakers by FOCAL, the Peugeot Fractal’s external design alerts road users (pedestrians, cyclists) of its presence by different sounds specific to the vehicle’s status (acceleration, deceleration and cruising speed).

The Peugeot Fractal’s interior and exterior sound design, created by international electronic music producer and Ninja Tune artist Amon Tobin, present a multitude of customizable sound palettes.

“Music is a central part of the driving experience. Integrating SubPac technology into the automotive world has always been a part of our road-map, and we’re beyond thrilled to be a part of the forward-thinking Peugeot Fractal,” said John Alexiou, SubPac’s CEO. “Once people physically feel the true impact of music and sound, there is no going back to just hearing it”.

The technologically advanced Peugeot Fractal concept car, which incorporates SubPac’s tactile bass systems, will be unveiled and on display at the 2015 Frankfurt Auto Show from Sept. 17 through Sept. 27.

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About SubPac
SubPac is a patent pending immersive audio technology that provides a new physical dimension to your music and media experience by translating low frequencies sound into a full body experience. Available as a wearable (the M1) or chair-back unit (the S2), SubPac brings a new physical dimension to sound through the most immersive personal audio experience ever available.

SubPac is high-fidelity Tactile Sound, advancing producers, DJs, sound designers and creators in their craft in high fidelity. Wearable, portable and quiet to the outside world, SubPac takes music, gaming, virtual reality, sound healing, home theater and automotive sound systems from just hearing to hearing & feeling, revealing the best of the visceral ‘live’ club experience at home or on the go. SubPac is a product of StudioFeed, a creative community of artists, engineers and technologists headquartered in Los Angeles.

With feeling comes connection, with connection comes creativity, with creativity comes community, with community comes impact. Get Physical at

About Peugeot
Present in almost 160 countries with more than 10,000 points of contact, PEUGEOT consistently combines excellence, allure and emotion to the full. In 2014 PEUGEOT, achieved 1,635,000 sales worldwide, with growth in Europe and China, and is continuing its upmarket strategy.

With its completely rejuvenated “range of 8”, PEUGEOT has the youngest product line-up in its history. High-quality products and services, fine-tuning in design, attention to detail and driving experience all contribute to the emotion that each PEUGEOT conveys. With more than 60 million vehicles sold, these qualities have been a cornerstone of the brand’s commitment for more than 125 years.