Apple to reward musicians who mix their songs in Dolby Atmos format
The push for spatial audio technology is on.
Image: M4OS Photos / Alamy
Apple is reportedly set to offer incentives to record labels and artists who mix their songs using Dolby Atmos technology.
According to Bloomberg, who cited anonymous sources, the Cupertino giant has plans to “give added weighting” to streams of songs mixed in Dolby Atmos – which means that artists who adopt the tech could see bigger royalty payments.
Notably, users don’t need to listen to the Atmos version of the song for artists to benefit. What’s crucial is that the song is made available in that particular format. The new policy will reportedly motivate artists and labels to record and mix music in Dolby Atmos, even for previously released tracks.
Per the sources involved, mixing music in Atmos is generally inexpensive, making it a viable investment for well-established artists and labels who are looking to increase their royalty earnings.
And given how Apple audio products like the AirPods and HomePod all support Atmos playback, having more tracks available in spatial audio can help drive product sales as well.
Spatial audio made its debut on Apple Music back in 2021. The format is supported by technology from Dolby Atmos, and strives to replicate the immersive, surround-sound quality of in-person music experiences.
At present, Dolby Atmos is also supported by Amazon’s Music app as part of their subscription, while Spotify does not offer support for the format.
